Aleutian Capital Partners Invests in Global Sugar Art, A Leading Online Retailer of Baking and Cake Decorating Supplies
New York, NY – December, 2012 –
Aleutian Capital Partners is pleased to announce its investment in Global Sugar Art (www.globalsugarart.com
), a niche e-commerce provider of high quality baking and design supplies to cake and confectionary decorators worldwide. Aleutian Capital has partnered with the company’s founder to continue growth of the business, and Aleutian’s operating partner for e-commerce, Daniel Pfeffer, is leading Global Sugar Art’s online strategy. Aleutian is an active investment and merger advisory firm in the e-commerce industry, with this latest financing following successful transactions with companies such as Karmaloop.com, Lighting by Gregory, and Skycam.
Founded in 2002 and headquartered in Plattsburgh, New York, Global Sugar Art distributes confectionery decorations, ingredients, tools, and equipment used in cake and candy making. The company offers nearly 10,000 products including many private label items. Its fast-growing clientele is comprised of professional and amateur cake decorators worldwide. Alan Tetreault, CEO of Global Sugar Art and professional cake decorator, travels the world in search of unique cake decorating products that he offers exclusively through the company’s website. The company’s training videos and social media platforms enjoy a growing and loyal following.
O. James Sterling, III, managing director at Aleutian Capital, led the transaction and stated, “We are excited about our investment in Global Sugar Art. It is a leading company in its niche and CEO Alan Tetreault is one of the segment’s most respected decorators and product experts. We look forward to continuing the company’s growth alongside Alan in the years ahead. Global Sugar Art is the latest in a series of e-commerce transactions for Aleutian, and we continue to seek attractive opportunities to provide growth capital or make acquisitions in the industry.”
Daniel Pfeffer, an operating partner with Aleutian Capital and chief e-commerce strategist, commented, “Global Sugar Art has all the right ingredients to make it a stand-out within the e-commerce landscape. The loyal customer base and brand positioning, combined with the spectacular merchandising of Alan Tetreault, makes working on growing GSA a pleasure.”
Alan Tetreault, founder and CEO of Global Sugar Art, stated, “We are pleased to partner with Aleutian and Daniel Pfeffer, who are bringing platform expertise to help Global Sugar Art deliver a leading customer experience while maintaining its commitment to deliver the highest value and product selection. We are excited to be developing products under our own brand including fondant, sugar flowers, packing materials, food coloring and more. Moreover, everyone can now enjoy our free step-by-step cake decorating tutorials and videos on YouTube or join our family on Facebook.”